- Ajuntament de Barcelona
- Institut de Cultura de Barcelona
Las marcas a examen : (Record no. 25919)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00828nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | .b27476431 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240130225137.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020208s2001 sp a 001 0 spa c |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8420533165 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)807703073 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | CCUC |
| Language of cataloging | cat |
| Transcribing agency | NUBILUM |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original | eng |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Drawbaugh, Kevin |
| 9 (RLIN) | 47612 |
| 245 14 - TITLE STATEMENT | |
| Title | Las marcas a examen : |
| Remainder of title | el gran desafío de la identidad comercial / |
| Statement of responsibility, etc. | Kevin Drawbaugh ; traducción de Gloria Méndez Seijido |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Madrid : |
| Name of publisher, distributor, etc. | Pearson Educación, |
| Date of publication, distribution, etc. | cop. 2001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | VIII, 325 p., [8] p. de làm. : |
| Other physical details | il. ; |
| Dimensions | 25 cm |
| 500 ## - GENERAL NOTE | |
| General note | Tít. orig.: Brands in the balance |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Bibliografia. Índex |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marques comercials |
| General subdivision | Estudi de casos |
| 9 (RLIN) | 47613 |
| 740 0# - ADDED ENTRY--UNCONTROLLED RELATED/ANALYTICAL TITLE | |
| Uncontrolled related/analytical title | Brands in the balance |
| 901 ## - LOCAL DATA ELEMENT A, LDA (RLIN) | |
| a | OCLC |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Other/Generic Classification Scheme |
| Koha item type | Llibre imprès modern |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Circulació | Other/Generic Classification Scheme | En bon estat | Prestable | Museu del Disseny de Barcelona-DHub | Museu del Disseny de Barcelona-DHub | Sala General-Gràfic | 14/10/2014 | Cessió | LL | G43 Dra | 10600000021112 | 25/01/2023 | 14/10/2014 | Llibre imprès modern | Col·legi de Publicitaris i Relacions Públiques de Catalunya |