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Principios de publicidad : el proceso creativo, agencias, campañas, medios, ideas y dirección de arte / Ken Burtenshaw, Nik Mahon, Caroline Barfoot

By: Burtenshaw, Ken.
Contributor(s): Mahon, Nik | Barfoot, Caroline.
Material type: materialTypeLabelBookPublisher: Barcelona : Gustavo Gili , cop. 2007Description: 176 p. : il. col. ; 23 cm.ISBN: 9788425221774.Subject(s): Publicitat | Creativitat en la publicitatOther classification: G41.01 In:
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Trad. de: The fundamentals of creative advertising

Reimpressions: 2008, 2009

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