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Positioning : the battle for your mind / by Al Ries and Jack Trout

By: Ries, Al.
Contributor(s): Trout, Jack.
Material type: materialTypeLabelBookPublisher: New York : McGraw-Hill, cop. 1986Description: X, 213 p. ; 21 cm.ISBN: 0070652643.Subject(s): Publicitat -- Gestió | Màrqueting | Posicionament (Publicitat)
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Holdings
Item type Current library Shelving location Call number Status Notes Date due Barcode
Llibre imprès modern Museu del Disseny de Barcelona
Sala General-Gràfic G41.012 Rie (Browse shelf(Opens below)) Available Col·legi de Publicitaris i Relacions Públiques de Catalunya 10600000021277

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