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The Fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon, Caroline Barfoot

By: Burtenshaw, Ken.
Contributor(s): Barfoot, Caroline | Mahon, Nik.
Material type: materialTypeLabelBookSeries: AVA academia: Publisher: Lausanne, Switzerland : London : AVA Pub. SA ; Thames & Hudson, [distributor], c2011Edition: 2nd ed.Description: 183 p. : il. col. ; 23 cm.ISBN: 2940411565; 9782940411566.Other title: Creative advertising.Subject(s): Creativitat en la publicitat | Publicitat
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