- Ajuntament de Barcelona
- Institut de Cultura de Barcelona
Custom cover image
The Brand book : an insider's guide to brand building for businesses and organizations / Daryl Fielding
By: Fielding, Daryl
.
Material type: 
BookPublisher: London : Laurence King, 2022Copyright date: ©2021Description: 232 pàgines : il·lustracions en color ; 20 cm.Content type: text | imatge fixa Media type: sense mediació Carrier type: volumISBN: 9781529420173.Subject(s): Construcció de marca (Màrqueting) | Imatge corporativa | Marques comercials
Contents:
Summary: "The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand."-- Contracoberta
Part 1: Strategy -- Part 2: Execution -- Part 3: Examples -- Part 4: Branding toolkit
| Item type | Current library | Shelving location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Llibre imprès modern | Museu del Disseny de Barcelona-DHub | Sala General-Gràfic | G43 Fie (Browse shelf(Opens below)) | Available | 10600000032129 |
Browsing Museu del Disseny de Barcelona-DHub shelves, Shelving location: Sala General-Gràfic Close shelf browser (Hides shelf browser)
Inclou referències bibliogràfiques i índex
Part 1: Strategy -- Part 2: Execution -- Part 3: Examples -- Part 4: Branding toolkit
"The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand."-- Contracoberta
There are no comments on this title.